• 90% enthusiasm, 10% technique

    90% enthusiasm, 10% technique

    Turning potential into success through training

Qualified and motivated specialists and executives are a significant factor behind the medium and long-term success of a company.

Bringing with them practical experience of the industry, the BBE Automotive coaches and training specialists raise the potential of the specialized staff and executives. Be it in the form of blendet learning, virtual classrooms or classical presence seminars, in-house events (training courses, workshops) or individual coaching: we focus on what you need!

We set great store by combining theory and practice, in order to ensure sustained learning success which ultimately culminates in the success of the business as a whole.

The focal points of our training activities are:

  • concept development
  • implementation
  • organizational support

What sets our training courses apart?

  • Modular structure (blendet learning with presence seminars and e-trainings, from individual units through to compound training programmes)
  • Variable length (from one-day events through to those lasting several weeks, virtual classsroms of 1,5 – 3 hours)
  • Proof of performance or qualification (various verification procedures through to certification)
  • Strong practical focus (best-practice examples from the industry, use of case studies and role-playing)
  • Tailored to the individual requirements of the customer and the industry

What do we focus on?

  • Leadership
  • Business administration
  • Sales and marketing
  • Distribution
  • Communication with customers
  • Time and self-management

 (Training) formats

Training courses for executives and young professionals

Are you prepared for commerce and work 4.0.?

We offer special programmes to build specifically on the management quality in the company and prepare young professionals for management. The learning units deal theoretically and practically (for instance through practical training periods in the company) with everything to do with management: e.g. role and tasks of the manager, staff assignment, corporate and sales management, self-management etc.

In the executive training courses we draw on the existing practical knowledge in the group, for instance in the form of peer-to-peer advising. The BBE Automotive training specialists assume the role of motivator and moderator. Together with the participants they draw up practicable concepts, methods and recommendations for action.

Sales training

Our training courses for salespeople revolve around the (potential) customer: How big is the market and the customer potential of the company? Who are the competitors and what do they offer? Which customer groups or types exist in the industry or the sector? How and by which means of communication can they be reached and addressed? What form should a sales talk take?

The theoretical contents, methods and tools conveyed are enhanced by practical exercises during the training sessions (e.g. role plays), with coaching at the workplace where appropriate.

The training programmes for salespeople focus on providing a comprehensive overview, whilst advanced training courses deal with specific issues, such as conducting price negotiations or conflict management.

Training for staff with customer contact

When all is said and done, every member of your staff is in a direct or indirect way a representative of your company towards the customer. It therefore makes sense to communicate an image of the company and the industry to all your staff, and to train them in “dealing with customers”.

Pro(fit) Clubs

With its Pro(fit) Clubs, BBE Automotive provides a platform for companies and executives to compare notes with colleagues and gather best-practice experience at regular intervals, in general once or twice a year.

Besides analysing the management performance indicators in a small group and identifying specific alternatives for action, varying prime topics relevant to the participants are addressed. The BBE training specialists moderate the group, providing additional input where necessary. The meetings can be held at various venues, for instance alternately at a participant’s location.

The Pro(fit) Club gives the participating companies individual and specific feedback, identifying where potential for optimization lies.


Our market and consumer insights deliver a vast amount of knowledge. Let us share this with you! We can organize workshops in which we together identify the potential for your company resulting from our findings on the market, competitors and consumers.


To consolidate or brush up knowledge it is helpful to put it to everyday use. That’s why our training specialists/coaches come to your workplace and train your staff in their working environment. This enables potentials to be identified for each individual and put to the test in practical situations. Be it talking to staff, phoning customers or direct personal contact with the customer: our training specialists/ coaches support you and give valuable feedback


Benefit from our keynote speeches on topical issues and the knowledge gained in the course of our market research consulting and training activities. We will gladly visit you or participate in an event organized by your company (in-house fair, members’ meeting etc.) to provide new impulses for initiating the necessary steps towards securing your business success.